ATD Marking Systems

High-Resolution Printing

Does it seem like high-resolution printing has taken over the world? There was a time that only premium companies in the printing industry could offer this kind of printing. That started changing in the late 1990s, though, as many print shops, from large chains down to family facilities, were able to take advantage of new technology that allowed them the capability of printing in high resolution. Customers could actually walk in and get hundreds of high-res fliers in full colour overnight, or even sometimes a crisp poster while they waited. These posters could even be mounted on foam-core board for presentations the next day at the office.

For a while, the resolution capacity of printers was seriously outpacing the resolution that people could snap images with. While professional photographers had cameras capable of getting such detail, more often than not, they were still taking pictures using film. Those images had to be somehow converted to digital files before they could be printed in high resolution, but thankfully, digital scanners were keeping up with printers or even getting a bit ahead of them in terms of the detail they could capture into a photo file format.

Eventually, cameras started going digital, and rank-and-file consumers were able to follow the lead of professional photographers in capturing images in great resolution, before either sharing photos online or printing them out on their own home printers or at a print shop. The heyday of consumer digital cameras was brief, though. While they’re still around, the camera functions of most smartphones are now more than powerful enough for most users.

The possibilities of high-resolution printing have gone far past photos and paper prints. High-resolution images can now be put on t-shirts and other articles of clothing, as well as things like coffee mugs, wall calendars, and even electronics, like the ‘skins’ of video game consoles. Mobile businesses often use high-resolution printing for the branding of their vehicles.

If you find yourself wanting to join the high-res printing revolution, then you might need a good camera, whether it’s a dedicated camera or just a great feature on your phone. A flatbed scanner might also be necessary, although it’s not as critical as it once was, given how there are fewer printed photos anymore. You’ll definitely need a high-res printer though, whether it’s your own ink- or toner-based model, or just a community print shop that you’ve come to trust. For industrial solutions around print, coding and marking, contact ATD UK.