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Walkers act on impulse

17/05/00

When the Walkers Snack Foods Group were looking to improve their on-line inkjet printing of 'best before' and traceability codes on to outer cartons, they chose ATD Inkjet Systems and found a considerable reduction in running costs, improved cleanliness of the printing environment, and much higher print resolution.

Replacing 'valve drop on demand' technology with ATD's 'impulse' inkjet technology, Walkers Snack Foods were able to reduce running costs by lowering ink consumption and eliminating the need to stop production whilst ink was being replenished. The high resolution offered by the ATD impulse inkjet has also meant more information could be printed in less space. One year on, Walkers have also found no additional costs incurred for spares and no downtime.

Said Graham Saunt, Change Manager at Walkers Snack Foods, Leicester,

"The project to replace all the carton coders at the six crisps and snacks sites within Walkers Snack Foods Ltd made it necessary to choose the correct equipment, first time of asking.

The search for the right inkjet coder for Walkers involved trials and analysis for a six month period with packaging specialists from each side.

Whilst the decision to choose ATD required increased investment, the improved quality of print, reduced ink usage and no spares used in the first 12 months, has been more than justified and has meant a step change in the carton coding with Walkers Snack Foods.

The project with ATD has shown them to be a professional company who can manage their operation within tight time constraints and provide an excellent after sales service."

The ATD IP9000 'impulse' inkjet uses environmentally friendly non-MEK inks that do not require specialised and costly storage, and offers the flexibility to print at high resolution, 1 to 4 lines of alpha-numeric information as well as graphics and barcodes up to 48mm in height.








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